Acquisition
More spend on a broken ad account doesn't lower your CPA. It locks it in.
Axolt was paying $269 to win one US customer. The fix wasn't a bigger budget or a new agency. It was a structure that finds what works and cuts what doesn't.
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Retention
Set up these three email flows before you spend another dollar on ads
Most brands pay to win a customer and then let them walk away. Three flows turn first orders into repeat revenue, without adding a cent to your ad spend.
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Conversion
Your ad might not be the problem. The page after it might be.
When results drop, most brands blame the ads and make new ones. Often the leak is on the page people land on. Here's how to find it.
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