Challenge

Jasper needed to reduce customer acquisition costs, improve lead generation, and expand investor sign-ups through performance-driven digital marketing.

Key Strategies & Execution

Google Paid Search

• Identified high-intent niche keywords competitors weren’t targeting.

• Optimized search & display campaigns to maximize lead quality at a lower cost.

• Split bid strategies:

  • Max Conversions for rapid scaling.

  • Target CPA to maintain cost efficiency.

• Implemented custom automated bidding rules to stay ahead of the competition.

Meta Ads & Programmatic Buying

• Launched test campaigns to identify winning creative angles.

• Ran whitelisting campaigns with financial influencers to build credibility.

• Integrated User-Generated Content (UGC) & finance media partnerships for trust-building.

• Built a prospecting & remarketing funnel to track acquisition costs efficiently. Kept it broad because we need higher frequency than typical campaigns as investors needed more touchpoints to build trust before taking action.

• Used lead-generation ads to capture high-intent investor emails and nurtured them via remarketing and automated back-end email flows.

Conversion Rate Optimization (CRO)

• Revamped landing pages & investor signup flows to remove friction.

• A/B tested messaging, CTAs, and page structure for higher engagement.

• Introduced a simplified onboarding process, increasing lead-to-investor conversion rates.

Impact

✅ Customer Acquisition Cost (CAC): $359 → $138 (-61%)
✅ Website Traffic Growth: +128% YoY
✅ Website Conversion Rate: 0.90% → 1.22% (+36% improvement)
✅ SEO Visibility: 1.6% → 5.3% (Improved organic reach)
✅ Investor Capital Raised: $16M through digital marketing
✅ Investor Sign-Ups: 500 → 1,500 (+200%) in 12 months