Growth Challenge

Prior Official needed to dramatically improve their online sales performance while making every marketing dollar count. The brand was struggling with marketing inefficiencies that were eating into their potential growth. Specifically, they were dealing with three critical issues:

• Scattered advertising efforts leading to wasted spend

• Inaccurate tracking, making strategic decisions difficult

• Limited understanding of customer acquisition channels

Our Approach

Meta Ads Transformation

Our approach started with a complete reimagination of their audience targeting. Instead of broad, unfocused campaigns, we created a precision-targeted funnel that spoke directly to customers at different stages of their buying journey.

We segmented audiences into clear categories:

• Cold audiences for initial brand discovery

• Warm audiences showing initial interest

• Hot audiences ready to make a purchase

By treating each audience segment differently, we could craft messages that resonated at each stage. We also implemented advanced tracking that gave us crystal-clear visibility into exactly how each ad was performing.

Google Paid Search Optimization

Search advertising needed a complete strategic overhaul. We:

• Separated branded and non-branded search terms to understand true customer acquisition costs

• Developed intelligent keyword strategies that captured high-intent searchers

• Launched Dynamic Search Ads to capture long-tail search opportunities

• Aggressively managed negative keywords to prevent wasting budget on irrelevant clicks

The result? A search strategy that was both precise and expansive.

Shopping Campaign Reinvention

Our shopping campaign strategy focused on profitability and discoverability:

• Meticulously updated product feeds to improve search visibility

• Strategically divided campaigns by product categories

• Focused on high-margin products to maximize return

• Excluded brand terms to prioritize new customer acquisition

Transformative Results

Revenue Impact

• Online Sales Growth: Increased from $1.15M to $1.3M (+$150K, +13%)

• Meta Ads Performance: ROAS improved from 6.2x to 10.4x (+67%)

• Google Ads Performance: ROAS jumped from 2.5x to 4.0x (+60%)

• Conversion Rate: Grew from 2.1% to 3.1% (+47%)

The Human Behind the Numbers

These weren't just metrics. This was about understanding Prior Official's unique market position and creating a marketing approach that was as dynamic and ambitious as their brand.

Key Takeaway

By treating marketing as a precision instrument rather than a blunt tool, we transformed Prior Official's digital performance. Our data-driven, audience-focused approach proves that smart marketing isn't about spending more—it's about spending smarter.