The Challenge

My Auto Shop needed to grow revenue without burning through cash. They wanted to increase sales but needed a strategy that protected their profit margins across every product line.

Our Approach

Meta Ads

We rebuilt their Facebook advertising from the ground up:

• Created precise audience segments

• Used CRM and pixel data to build powerful remarketing lists

• Implemented smart audience exclusions to cut wasted spend

• Ran continuous creative tests to find what actually works

Google Paid Search

We turned local service searches into a conversion engine:

• Developed hyper-focused keyword strategies

• Used exact and phrase match types

• Filtered out irrelevant search traffic

• Cut keywords costing over $100 per acquisition

• Restructured campaigns to prioritize high-margin services

• Rewrote ad copy to highlight real customer benefits

Performance Max

We treated Performance Max like a precision growth tool:

• Set strict cost-per-acquisition targets

• Used first-party data for targeted advertising

• Continuously updated creative assets

• Allocated more budget to most profitable product lines

The Results

Growth

• Total Revenue: $287K → $597K (+$310K, +108%)

• Meta Ads: ROAS improved 12.6x to 22x (+75%)

• Google Ads: ROAS increased 5.1x to 7.9x (+55%)

• Conversion Rate: 2.3% → 3.0% (+30%)

The Real Win

We didn't just spend more—we spent smarter. By treating each advertising platform as a precision tool and focusing on profitability, we turned My Auto Shop's marketing from a cost center into a growth engine.

Osqa has been a game-changer for My Auto Shop. Since they took over our Google and Facebook accounts, our ROI has improved significantly. Each month, they provide detailed performance insights and constantly look for ways to optimize results. Moving our business to Osqa has been one of our best decisions. Highly recommend! - Richard, CEO