Challenge:

My Auto Shop needed to increase revenue while maintaining profitable ad spend across Google Ads, Performance Max, and Meta. It was key to maintain their profit margin percentage for each product while we tested scaling strategies.

Key Strategies & Execution

Meta Ads

• Segmented new customers, remarketing, and lookalikes for clear cost attribution.

• Scaled remarketing using CRM + pixel data.

• Applied exclusions in broad targeting to reduce audience overlap.

• On-going creative A/B testing to test new offers and ad angles.

Google Paid Search

• A hyper-local, service-specific keyword strategy using exact and phrase match types, incorporating negative keywords to exclude irrelevant searches, and leveraging ad extensions to highlight unique selling points and seasonal promotions

• Shifted from Target CPA to Max Conversion Value to increase efficiency.

• Paused keywords with CPA above $100 to cut wasted spend.

• Reorganized campaigns based on product margins to ensure profit-driven ad spend.

• Updated ad copy to highlight social proof, urgency, and incentives.

• Optimized dayparting to spend only during peak conversion hours.

Performance Max

• Set CPA targets to maintain profitability.

• Used first-party data for precise audience segmentation.

• Continuously refreshed creatives based on real-time performance insights.

• Allocated more budget to high-margin products.

Impact

✅ YoY Revenue Growth: $287K → $597K (+$310K, +108%)

✅ ROAS on Meta Ads: 12.6x → 22x (+75% improvement)

✅ ROAS on Google Ads (Search + PMax): 5.1x → 7.9x (+55% improvement)

✅ Conversion Rate Growth: 2.3% → 3.0% (+30% improvement)