How Moustache Grew from $37K to $273K in Sales Through Smart Meta Ads Scaling
How Moustache Grew from $37K to $273K in Sales Through Smart Meta Ads Scaling
Challenge:
Moustache wanted to scale Meta Ads profitably while improving new customer acquisition efficiency through Klaviyo & Conversion Rate Optimization (CRO).
Key Strategies & Execution
Meta Ads
Built a profitable scaling plan, allowing controlled budget increases.
Integrated Klaviyo’s first-party data into Meta audiences to improve ad personalization.
Launched Advantage+ Shopping Campaigns to expand reach with fresh creatives.
Optimized customer acquisition campaigns by adding exclusions and doubling down on winning creatives, improving ROAS from 0.81x → 4.1x.
Deployed Dynamic Product Ads (DPA) for high-intent remarketing.
Leveraged highly engaged organic posts as ads, which boosted immediate conversions.
Conversion Rate Optimization (CRO)
Designed an optimized landing page to increase AOV and CR%. (Set for August 2024 launch.)
Klaviyo Email Marketing
Updated Welcome Sequences, Abandoned Carts, and Post-Purchase Flows to improve retention.
Impact
✅ YoY Purchases Growth: 1,235 → 7,315 (+6,080 purchases, +492%)
✅ Conversion Value Growth: $37K → $273K (+$236K, +638%)
✅ ROAS on Meta Ads: 0.81x → 3.7x (+357% improvement)
✅ Social Engagement Growth: 450 → 2,937 engagements (+553%)
Challenge:
Moustache wanted to scale Meta Ads profitably while improving new customer acquisition efficiency through Klaviyo & Conversion Rate Optimization (CRO).
Key Strategies & Execution
Meta Ads
Built a profitable scaling plan, allowing controlled budget increases.
Integrated Klaviyo’s first-party data into Meta audiences to improve ad personalization.
Launched Advantage+ Shopping Campaigns to expand reach with fresh creatives.
Optimized customer acquisition campaigns by adding exclusions and doubling down on winning creatives, improving ROAS from 0.81x → 4.1x.
Deployed Dynamic Product Ads (DPA) for high-intent remarketing.
Leveraged highly engaged organic posts as ads, which boosted immediate conversions.
Conversion Rate Optimization (CRO)
Designed an optimized landing page to increase AOV and CR%. (Set for August 2024 launch.)
Klaviyo Email Marketing
Updated Welcome Sequences, Abandoned Carts, and Post-Purchase Flows to improve retention.
Impact
✅ YoY Purchases Growth: 1,235 → 7,315 (+6,080 purchases, +492%)
✅ Conversion Value Growth: $37K → $273K (+$236K, +638%)
✅ ROAS on Meta Ads: 0.81x → 3.7x (+357% improvement)
✅ Social Engagement Growth: 450 → 2,937 engagements (+553%)
Challenge:
Moustache wanted to scale Meta Ads profitably while improving new customer acquisition efficiency through Klaviyo & Conversion Rate Optimization (CRO).
Key Strategies & Execution
Meta Ads
Built a profitable scaling plan, allowing controlled budget increases.
Integrated Klaviyo’s first-party data into Meta audiences to improve ad personalization.
Launched Advantage+ Shopping Campaigns to expand reach with fresh creatives.
Optimized customer acquisition campaigns by adding exclusions and doubling down on winning creatives, improving ROAS from 0.81x → 4.1x.
Deployed Dynamic Product Ads (DPA) for high-intent remarketing.
Leveraged highly engaged organic posts as ads, which boosted immediate conversions.
Conversion Rate Optimization (CRO)
Designed an optimized landing page to increase AOV and CR%. (Set for August 2024 launch.)
Klaviyo Email Marketing
Updated Welcome Sequences, Abandoned Carts, and Post-Purchase Flows to improve retention.
Impact
✅ YoY Purchases Growth: 1,235 → 7,315 (+6,080 purchases, +492%)
✅ Conversion Value Growth: $37K → $273K (+$236K, +638%)
✅ ROAS on Meta Ads: 0.81x → 3.7x (+357% improvement)
✅ Social Engagement Growth: 450 → 2,937 engagements (+553%)
Ready to scale your store to new heights?
If you want to run profitable paid campaigns, then you're in the right place.
Ready to scale your store to new heights?
If you want to run profitable paid campaigns, then you're in the right place.
Ready to scale your store to new heights?
If you want to run profitable paid campaigns, then you're in the right place.