How We Achieved a 15x ROAS with Paid Search for This Online Ordering Platform

How We Achieved a 15x ROAS with Paid Search for This Online Ordering Platform

Challenge:

Scale online orders, improve lead generation, and expand brand awareness for store openings.

Key Strategies & Execution

Google Paid Search

  • Targeted low-competition niche keywords that competitors weren’t bidding on.

  • Achieved 15x ROAS on high-intent searches.

  • Split bid strategies:

    • Max Conversions for volume-based scaling.

    • Target CPA for budget control.

  • Automated custom bidding rules to stay competitive.

Meta Ads

  • Launched test campaigns to identify winning ad angles.

  • Ran whitelisting campaigns with influencers.

  • Integrated User-Generated Content (UGC) & partner ads for social proof.

  • Created a TOF (cold), MOF (warm), BOF (hot) funnel structure to track customer acquisition costs.

  • Used lead generation campaigns to capture emails, later converted through retargeting.

  • Implemented biweekly promo cycles to increase repeat purchases.

Impact

YoY Online Sales Growth: $32K → $199K (+$167K, +522%)

ROAS Across All Paid Channels: 2.8x → 3.6x (+29% improvement)

Organic Social Followers & Email Subscribers Growth: 12,230 → 53,090 (+40,860, +334%)

New Store Openings Driven by Ads: 8 new stores launched successfully

Challenge:

Scale online orders, improve lead generation, and expand brand awareness for store openings.

Key Strategies & Execution

Google Paid Search

  • Targeted low-competition niche keywords that competitors weren’t bidding on.

  • Achieved 15x ROAS on high-intent searches.

  • Split bid strategies:

    • Max Conversions for volume-based scaling.

    • Target CPA for budget control.

  • Automated custom bidding rules to stay competitive.

Meta Ads

  • Launched test campaigns to identify winning ad angles.

  • Ran whitelisting campaigns with influencers.

  • Integrated User-Generated Content (UGC) & partner ads for social proof.

  • Created a TOF (cold), MOF (warm), BOF (hot) funnel structure to track customer acquisition costs.

  • Used lead generation campaigns to capture emails, later converted through retargeting.

  • Implemented biweekly promo cycles to increase repeat purchases.

Impact

YoY Online Sales Growth: $32K → $199K (+$167K, +522%)

ROAS Across All Paid Channels: 2.8x → 3.6x (+29% improvement)

Organic Social Followers & Email Subscribers Growth: 12,230 → 53,090 (+40,860, +334%)

New Store Openings Driven by Ads: 8 new stores launched successfully

Challenge:

Scale online orders, improve lead generation, and expand brand awareness for store openings.

Key Strategies & Execution

Google Paid Search

  • Targeted low-competition niche keywords that competitors weren’t bidding on.

  • Achieved 15x ROAS on high-intent searches.

  • Split bid strategies:

    • Max Conversions for volume-based scaling.

    • Target CPA for budget control.

  • Automated custom bidding rules to stay competitive.

Meta Ads

  • Launched test campaigns to identify winning ad angles.

  • Ran whitelisting campaigns with influencers.

  • Integrated User-Generated Content (UGC) & partner ads for social proof.

  • Created a TOF (cold), MOF (warm), BOF (hot) funnel structure to track customer acquisition costs.

  • Used lead generation campaigns to capture emails, later converted through retargeting.

  • Implemented biweekly promo cycles to increase repeat purchases.

Impact

YoY Online Sales Growth: $32K → $199K (+$167K, +522%)

ROAS Across All Paid Channels: 2.8x → 3.6x (+29% improvement)

Organic Social Followers & Email Subscribers Growth: 12,230 → 53,090 (+40,860, +334%)

New Store Openings Driven by Ads: 8 new stores launched successfully

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3-minute growth strategies that are working for our clients. Don't worry, we hate spam too.

Ösqa.

Get tactical growth ideas sent to your inbox weekly.

3-minute growth strategies that are working for our clients. Don't worry, we hate spam too.