How We Achieved a 15x ROAS with Paid Search for This Online Ordering Platform
How We Achieved a 15x ROAS with Paid Search for This Online Ordering Platform
Challenge:
Scale online orders, improve lead generation, and expand brand awareness for store openings.
Key Strategies & Execution
Google Paid Search
Targeted low-competition niche keywords that competitors weren’t bidding on.
Achieved 15x ROAS on high-intent searches.
Split bid strategies:
Max Conversions for volume-based scaling.
Target CPA for budget control.
Automated custom bidding rules to stay competitive.
Meta Ads
Launched test campaigns to identify winning ad angles.
Ran whitelisting campaigns with influencers.
Integrated User-Generated Content (UGC) & partner ads for social proof.
Created a TOF (cold), MOF (warm), BOF (hot) funnel structure to track customer acquisition costs.
Used lead generation campaigns to capture emails, later converted through retargeting.
Implemented biweekly promo cycles to increase repeat purchases.
Impact
✅ YoY Online Sales Growth: $32K → $199K (+$167K, +522%)
✅ ROAS Across All Paid Channels: 2.8x → 3.6x (+29% improvement)
✅ Organic Social Followers & Email Subscribers Growth: 12,230 → 53,090 (+40,860, +334%)
✅ New Store Openings Driven by Ads: 8 new stores launched successfully
Challenge:
Scale online orders, improve lead generation, and expand brand awareness for store openings.
Key Strategies & Execution
Google Paid Search
Targeted low-competition niche keywords that competitors weren’t bidding on.
Achieved 15x ROAS on high-intent searches.
Split bid strategies:
Max Conversions for volume-based scaling.
Target CPA for budget control.
Automated custom bidding rules to stay competitive.
Meta Ads
Launched test campaigns to identify winning ad angles.
Ran whitelisting campaigns with influencers.
Integrated User-Generated Content (UGC) & partner ads for social proof.
Created a TOF (cold), MOF (warm), BOF (hot) funnel structure to track customer acquisition costs.
Used lead generation campaigns to capture emails, later converted through retargeting.
Implemented biweekly promo cycles to increase repeat purchases.
Impact
✅ YoY Online Sales Growth: $32K → $199K (+$167K, +522%)
✅ ROAS Across All Paid Channels: 2.8x → 3.6x (+29% improvement)
✅ Organic Social Followers & Email Subscribers Growth: 12,230 → 53,090 (+40,860, +334%)
✅ New Store Openings Driven by Ads: 8 new stores launched successfully
Challenge:
Scale online orders, improve lead generation, and expand brand awareness for store openings.
Key Strategies & Execution
Google Paid Search
Targeted low-competition niche keywords that competitors weren’t bidding on.
Achieved 15x ROAS on high-intent searches.
Split bid strategies:
Max Conversions for volume-based scaling.
Target CPA for budget control.
Automated custom bidding rules to stay competitive.
Meta Ads
Launched test campaigns to identify winning ad angles.
Ran whitelisting campaigns with influencers.
Integrated User-Generated Content (UGC) & partner ads for social proof.
Created a TOF (cold), MOF (warm), BOF (hot) funnel structure to track customer acquisition costs.
Used lead generation campaigns to capture emails, later converted through retargeting.
Implemented biweekly promo cycles to increase repeat purchases.
Impact
✅ YoY Online Sales Growth: $32K → $199K (+$167K, +522%)
✅ ROAS Across All Paid Channels: 2.8x → 3.6x (+29% improvement)
✅ Organic Social Followers & Email Subscribers Growth: 12,230 → 53,090 (+40,860, +334%)
✅ New Store Openings Driven by Ads: 8 new stores launched successfully
Capture Shoppers Who Spend More, Stay Longer, and Cost Less.
Your most profitable channel is one strategy away.
Capture Shoppers Who Spend More, Stay Longer, and Cost Less.
Your most profitable channel is one strategy away.
Capture Shoppers Who Spend More, Stay Longer, and Cost Less.
Your most profitable channel is one strategy away.