Quick Stats

• $269 → $179 CPA on cold US traffic in 90 days

• 33% reduction in cost per purchase

• 6 creative batches tested and iterated

• $935 CPA on the leaking campaign we shut down on day one

Their problem

Axolt was scaling into the US with a creative problem disguised as a cost problem. Their primary cold traffic campaign was acquiring customers at $269 each, and an Advantage+ campaign had quietly burned $7,477 at a $935 CPA. The real issue: nothing in the account separated proven creative from unproven creative, so budget flowed to both equally. New ads went live, got budget immediately, and nobody knew which ones were actually paying for themselves.

Our solution

We installed our performance creative system.

• Killed the leak first. The $935 CPA campaign was shut down on day one. No creative system matters if the account is still bleeding.

• Built the testing engine. Every new creative enters an ABO testing layer on a controlled budget. It has to prove itself against real purchase data before it sees real money.

• Built the winners layer. A CBO campaign where only proven creative gets scaled. Budget follows evidence, not hope.

• Ran batches, not one-offs. 6 creative batches went through the system, each one iterating on what the data from the last batch showed. Winning angles got expanded, losing angles got killed.

• Cut losers in two weeks, every time. That discipline is the difference between a CPA that trends down and one that quietly drifts up.

The results

• CPA on cold US traffic dropped from $269 to $179 in 90 days. Same market, same product, same audience temperature. The creative system was the only variable that changed.

• 33% reduction in cost per purchase.

• A repeatable engine that produces winning creative on schedule, which turns scaling from a gamble into a budget decision.

If your cold traffic CPA keeps creeping up, you don't have an audience problem. You have a creative testing problem. Book a call, and we'll show you the system.